Saturday, March 04, 2006
Zogby's "Poll" Comes Undone
There may still be some articles and editorials touting John Zogby's recent "poll" of our military in Iraq. The poll results seemed unreal based on everything I had read or heard from reliable sources. It now appears that the poll structure and it's results are too flawed, or biased, to be credible. It only takes a few days for knowledgeable bloggers to uncover the truth.
D J Drummond summarizes, with links and facts,The Sad Case of John Zogby: "By now, a lot of people have read Zogby’s latest poll, which purports to support the claim that most servicemen in Iraq want to call it quits and go home. A lot of bloggers have weighed in, on both sides of the aisle, the best in my opinion coming from Bruce Kessler at Democracy Project and Hugh Hewitt. My own opinion on Zogby should already be obvious.
Back in 2004, I caught him cheating on basic methodology and basically excommunicated him from the ranks of serious pollsters. That time, I discovered that Zogby was mixing telephone and online results without announcing the fact, and worse, had apparently been doing this for some time. Zogby also used some of his prior polls to drive demographic weighting for future polls, something frowned upon by the NCPP and the AAPOR.
......
John Zogby may have a future in cable television, but not in professional polling. He’s become a media whore, and has crossed the line beyond which I do not believe he can return to credibility."
Read the whole article and it's links for a solid rundown on Zogby's methods and performance.
As an indication of the speed of blogger debunking, it took Bruce Kesler less than 5 days to go from questiioning the poll's reliability to declaring it BS on his Democracy Project blog. And a lot of military bloggers have been posting outraged comments.
Wonder if the NYT and other mainstream media will correct their reports - on this story or on the AP Katrina tapes lies story about Bush lies?
D J Drummond summarizes, with links and facts,The Sad Case of John Zogby: "By now, a lot of people have read Zogby’s latest poll, which purports to support the claim that most servicemen in Iraq want to call it quits and go home. A lot of bloggers have weighed in, on both sides of the aisle, the best in my opinion coming from Bruce Kessler at Democracy Project and Hugh Hewitt. My own opinion on Zogby should already be obvious.
Back in 2004, I caught him cheating on basic methodology and basically excommunicated him from the ranks of serious pollsters. That time, I discovered that Zogby was mixing telephone and online results without announcing the fact, and worse, had apparently been doing this for some time. Zogby also used some of his prior polls to drive demographic weighting for future polls, something frowned upon by the NCPP and the AAPOR.
......
John Zogby may have a future in cable television, but not in professional polling. He’s become a media whore, and has crossed the line beyond which I do not believe he can return to credibility."
Read the whole article and it's links for a solid rundown on Zogby's methods and performance.
As an indication of the speed of blogger debunking, it took Bruce Kesler less than 5 days to go from questiioning the poll's reliability to declaring it BS on his Democracy Project blog. And a lot of military bloggers have been posting outraged comments.
Wonder if the NYT and other mainstream media will correct their reports - on this story or on the AP Katrina tapes lies story about Bush lies?
